This is because Homebrew keeps it locked inside its individual prefix, rather than symlinking to the publicly-available location, usually `/usr/local`.
A number of people in this situation are either forcefully linking `keg_only` tools with `brew link --force` or moving default system utilities out of the `$PATH` and replacing them with manually-created symlinks to the Homebrew-provided tool.
*Please* do not remove macOS native tools and forcefully replace them with symlinks back to the Homebrew-provided tool. Doing so can and likely will cause significant breakage when attempting to build software.
`brew link --force` creates a warning in `brew doctor` to let both you and maintainers know that a link exists that could be causing issues. If you’ve linked something and there’s no problems at all? Feel free to ignore the `brew doctor` error.
Changing your `$PATH` using that command ensures the change only exists for the duration of that shell session. Once you are no longer in that session, the `$PATH` reverts to the prior state.
If the tool you are attempting to build is [pkg-config](https://en.wikipedia.org/wiki/Pkg-config) aware, you can amend your `PKG_CONFIG_PATH` to find that `keg_only` utility’s `.pc` file, if it has them. Not all formulae ship with those files.